Digital Marketing Director
I started out in programming and network systems, but my need to understand the human behind the screen led me to the world of marketing.
I studied Strategic Management and Marketing in the Netherlands and have been evolving ever since — not only through continuous learning and international conferences, but also as a speaker and panelist in professional meetups and workshops, sharing practical insights on data-driven marketing, customer experience (CX), and omnichannel strategies.
My hands-on experience in both B2B and B2C environments has taught me to look beyond KPIs and design solutions that deliver real business impact.
With over 10 years of experience in digital transformation, eCommerce, and strategic communication, I’ve led projects that have been recognized at the IAB MIXX Awards, and delivered measurable results for brands in fashion, manufacturing, and retail — from +70% revenue growth to 20,000 new leads in a single year.
My expertise lies in bridging data with creativity and strategic thinking with user experience.
What inspires me the most?
Seeing people — clients, teams, and users — grow and evolve.
At DAY ONE, I bring energy, accountability, and a holistic mindset rooted in consistency and the “let’s make it happen” spirit.
If you’re looking for a partner who can see the big picture and truly drive growth, I’d love to connect.
Fun fact: When I’m not crafting marketing strategies, you’ll probably find me in a vineyard studying wine, making homemade jams, practicing yoga or hiking — or playing UNO Extreme and Palermo with friends.
