Green Evolution S.A.
Αdvising Services on Environment, Energy and Carbon Finance
20, Karneadou Str., Ilioupolis, GR-163 46 Athens, Greece
Green Evolution: 1st Sustainability Marketing Training Workshop
From: 24.04.2017 To: 24.04.2017 Share
1st Sustainability Marketing Training Workshop
April 24th, 2017, ATHENS, GREECE
GREEN EVOLUTION SA, a company specialized in Sustainable Tourism and based in Athens, Greece, has announced a new series of Training Workshops on Sustainability Marketing in Tourism.
The 1st Sustainability Marketing Training Workshop of this series will be held in Athens on April 24th. It will be a great opportunity for Hoteliers and Communication Managers to share experiences and examples of marketing, and to prepare action plans for making inexpensive changes in their organisations.
‘Many businesses in Greece already protect your environment and create meaningful jobs, purchase locally and promote the sense of place of where you belong. These same businesses and associations they belong to try to promote sustainability to these businesses and to consumers, but often fail to achieve the results they expected. It is time to learn how to communicate this in a way that makes sense to the customers - the key is how’, Dr Pappas said, the CEO of GREEN EVOLUTION.
‘We will work together with the organizations to learn how you can better market and communicate what makes you different, by focusing on how it makes your customer’s experience more complete’, Professor Font said as the Workshop Trainer. ‘We will brainstorm realistic ideas that can be adapted, relevant to the decisions their customers need to take that will help reassure them that they are the right company for their needs. Without idealism, jargon and save the planet messages’ he concluded.
The training workshop will include marketing methodologies and good practices on How to save money, to attract more customers, to improve customer satisfaction, to increase customer expenditure, and to increase customer loyalty and reduce seasonality.
This training Workshop is organized and delivered by GREEN EVOLUTION SA with collaboration of TRAVINDY and AXSIOS Ltd. The workshop will be in English and registrations are open via the following link: https://goo.gl/JcdqeA.
About Workshop Trainer
Dr Xavier Font is professor of sustainability marketing at the University of Surrey. He specialises in helping small firms to gain competitive advantage from using sustainable tourism as a tool for product development, marketing and communications. Xavier has run this course in the UK and overseas over 100 times for 2,000, accommodation and activity suppliers, tour operators, national parks and government agencies. More information about Professor Xavier Font in http://www.surrey.ac.uk/shtm/people/xavier_font/