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Stirixis Group

Stirixis Group

Member: Gold
Since: 10.11.2015

27 Esperou Str., Kifissia, 14561 Athens, Greece

The best store-shop gets its first physical store in Athens by Stirixis Group

16.05.2017 Share

Even though e-commerce is gaining ground in Greece, still physical stores are valuable for the brands as there the real experience takes place. That’s why, the number #1 Eshop store for mobile cases and gadgets, trusted STIRIXIS Group, the internationally awarded company, for its first physical store in Athens. 

For this new retail concept project, the scope was to create for the brand its physical retail store and create a concept that could be easily adapted to the new stores to come. The store targets a younger audience and aims to become a destination for the customers who come to purchase their gadget, create their personalized case and learn about technological trends. The design focused on creating an upbeat, vibrant and technology oriented environment under the main brand colours. 

The design functions as a neutral background for all thecolourful products exhibited, the signage is of great importance as there is a big variety of products in a limited space and the functionality is well addressed as a lot of storage areas and spots for additional services were necessary. The store, in just a few days, has been embraced by the customers who are often visiting the store. The young customers are easily browsing in the store and receive the high-level experience from the well-trained personnel. The concept is identifiable and easily adaptable in the other stores that will be created soon.

As Mr. Georgopoulos, CEO of noted on the collaboration “Choosing STIRIXIS Group for the design and realization of the concept for the first physical store was anything but random. Given the very successful online presence of our E-shop, we wanted to cooperate with a company that could translate our e-shop success into the first store but also for the next to come. The huge knowledge and expertise of STIRIXIS Group in retail did justify our choice. The result highlights all the successful features of the online store in our small and functional space created and we are confident, that the future cooperation with STIRIXIS Group for our next physical stores will also be of absolute success”

Find out more about the project here.