95-97 Amfitheas Ave. & Ag. Triados 36, 175 62 Paleo Faliro, Athens, Greece
Brand-new online presence for Metaixmio Publications by Generation Y
Generation Y - International e-Business Experts undertook the full implementation of the brand new digital profile and the online store of the Metaixmio Publications.
Metaixmio Publications with more than 25 years of history, holds one of the top positions among the publishing houses of the Greek market. The company publishes a wide range of books and hosts more than 3000 titles and over 750 digital books (e-books), which are distributed to all bookstores in Greece and Cyprus and from now on they are available on the website www.metaixmio.gr.
Giving great importance to market research and based on a sophisticated UI / UX analysis, the Generation Y team designed the new online bookstore to offer a seamless online user experience and allow easy shopping of printed and e-books by pressing just one button.
www.metaixmio.gr was implemented with the award-winning custom e-commerce platform Generation NEXT, which covers all the needs of the partner with its commercial tools and automations.
A feature with high added value is the ability of the Publications to create different dynamic landing pages. This enables the business to communicate to the readers the message they want according to their marketing strategies at any time.
Moreover, the interface with the DRM server and with Softone ERP, are highly demanding processes implemented through Generation NEXT that provide optimization to daily operations and reduction in business’ operating costs.
Finally, standalone landing pages with specific themes (Noir Club, Metaixmio Polyxoros, For Our Little Friends) and unique design and presentation allow the company flexibility and adaptability to different commercial policies per occasion and per different audience groups.