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Since: 27.06.2017

95-97 Amfitheas Ave. & Ag. Triados 36, 175 62 Paleo Faliro, Athens, Greece

New vision for Market Research and Exports form Generation Y

07.03.2018 Share

Valuable knowledge, information on new technologies and trends for a result-driven e-commerce have been presented by Generation Y in this year's participation and sponsorship of the eCommerce Conference, organized by the Marketing Week on March 5 and 6, 2018.

Representatives of digital business, e-commerce and technology experts participated in a two-day conference that analyzed trends, opportunities and best practices to increase sales, loyalty, and e-shop dynamics in international markets.

The continuous investment of Generation-Y International eBusiness Experts in knowledge and market research is an important tool for reducing risk at e-commerce. Vicky Zachareli, Head of Market Research, presented important topics, examples and specific ways that market research serves the growth of your business. It has been demonstrated the way through which digital market research utilizing the consumer's particular behavioral and purchasing features can accurately target the ideal audience and lead to increased traffic and sales.

Meanwhile, during the second day of the conference, Generation Y's Chief Commercial Officer presented the workshop "How Do I Export? Practical tips and solutions ". Generation Y, utilizing its 18-year experience and operations in 24 countries abroad, has developed the right tools for every Greek digital business that wishes to start a successful export business. Mrs. Ioakeimidou presented in detail the steps and techniques that ensure success in the export activities of its customers.

During the two-day conference Generation Y welcomed representatives of the digital market and e-commerce to the company's stand briefed them on e-commerce and digital transformation issues and presented them its services.