27 Esperou Str., Kifissia, 14561 Athens, Greece
STIRIXIS Group creates a unique concept for ELPEDISON
A unique retail concept for ELPEDISON from STIRIXIS Group
Our latest project is the all new retail concept we created for ELPEDISON, a leading company both in electricity production as well as electricity and gas supply. ELPEDISON is today the first independent energy producer in Greece, with two privately-owned power plants and aspires to be the most important player in its sector, offering energy services of the highest quality, with stability and consistency.
Elpedison’s decision to create retail stores to service its customers was supported systemically by Stirixis Group in terms of retail strategy, concept design, location analysis, operational model and expected RoI.
In terms of Design, the main theme of the concept created are the curved lines, communicated through signage at the façade as well as the form of walls at the interior of the store.
Graphics in the brand’s colours strengthen further the identity, while also guiding the customer journey. Throughout the interior, carefully designed accent lighting allows the content at the monitors to be dominant. The environmental consciousness of the brand is promoted through the integration of a tree, as the center of the impressive sitting area.
The customer journey is strategically designed, as the customer passes through all the store’s zones and touch points: highly-technological and user-friendly booths, digital screens, floor standing interactive kiosks and easy payment solutions.
The concept has been more than warmly received by the customers, confirming that the strategy applied and the systemic, proprietary to STIRIXIS Group, approach to it, are successful. More stores on the way, so stay tuned!
As Ilias Paraskevopoulos, Sales Manager - Indirect Channel of Elpedison, stated:
STIRIXIS Group's high level of professionalism and expertise combined with deep understanding of customers' needs and with strong and effective cooperation resulted in an outcome matching all the strategic priorities stated in the RFP.
Looking back, we feel confident of our initial choice to collaborate with STIRIXIS Group, and we are looking forward to our next common projects!
A deep and sincere THANK YOU to all the team for your insights, hard work and commitment!
Want to see more? Have a look at our brand-new retail concept here.