27 Esperou Str., Kifissia, 14561 Athens, Greece
STRIXIS Group creates a memorable customer experience for Passion Fashion!
STIRIXIS Group designs the new retail store of Passion Fashion in Athens city center; the leading manufacturer and wholesaler of metallic components for the bijoux and leather goods industry since 1975.
As part of the development strategy, STIRIXIS Group created for the brand a concept store with an all-inclusive approach: retail store, showroom and meeting areas for the designers and end clients. The store is located in the centre of Athens, on a floor of a building which comprises a wide retail area where all products are for sale, a meeting area where sampling of new products is done and a "relax" corner where visitors can rest, take their coffee and discuss further on their ideas.
Our design approach focused on creating an easily visited space, mixing the classic romantic elements of the ceilings of the asset with industrial elements, making a subconscious reference to the production as well as the creative activities of the company. Grey screed style flooring, iron black elements, and wide white surfaces are the color palette of the environment, while red details are also carefully placed based on the company’s identity.
At the "relax" area the walls have been treated as a canvas to convey the profile of the company. A composition of graphics, photos of the timeline of the company and production moulds where the metallic components are shaped create an interesting wallpaper. To find out more about the project, click here.
Would you like to visit Passion Fashion store? Just click here and take a virtual tour!