British American Tobacco Hellas S.A.
27 Ag. Thoma Street, Marousi, 15124 Athens, Greece
British American Tobacco’s dedicated science website
British American Tobacco unveils transformed science website
British American Tobacco’s dedicated science website, bat-science.com, has been transformed to showcase the science and innovation behind the company’s potentially reduced-risk products (PRRPs).
The original site was launched in 2008 and was a first for the tobacco industry, reflecting BAT’s commitment to openly and transparently communicating its scientific research.
In keeping with BAT’s commitment to transform tobacco, the new-look bat-science.com offers clear scientific information around vapour, tobacco heating and modern oral products, as well as a deep dive into scientific studies and product development. It also features a range of videos and animations which bring to life how our products work, how they are tested and what test results tell us.
The updated site is intended for a broad audience, including public health communities, journalists, scientists, and consumers with an interest in science.
New sections on bat-science.com include:
- Product science – providing an overview of how PRRPs work and how they are tested by BAT scientists;
- Pro Zone – a space for science professionals to access detailed research and studies on PRRPs;
- Innovation – the science and technology behind our latest products and innovations.
Dr David O’Reilly, Scientific Research Director at BAT, said: “We are very proud of our open and transparent approach to scientific research, and bat-science.com is the perfect place to showcase the science behind our PRRPs.
“The site has a fresh new look and educational content designed to inform, inspire and engage audiences around the world.”
Chris Proctor, Group Head of PRRP Science, added: “The bat-science.com website is well known within the scientific community and I’m delighted that we now have a more dynamic, PRRP-focused website that will appeal to all our stakeholders. Sitting alongside our visitor programme and biennial Science & Technology Report, the new website will help to strengthen our unique scientific engagement programme.”
To see the new website, visit bat-science.com.