27 Esperou Str., Kifissia, 14561 Athens, Greece
STIRIXIS Group creates the iconic flagship store of Enel in Bucharest
All you hear about the iconic flagship store of Enel in Bucharest created by STIRIXIS Group is true!
STIRIXIS Group’s latest project is just revealed; a fresh, new concept is developed for the retail stores of ENEL in Romania.
Enel is the multinational energy company and one of the world’s leading integrated electricity and gas operators. The company has presence in 34 countries, across 5 continents, generating energy with a managed capacity of more than 86 GW. With nearly 71 million end users around the world, Enel has the biggest customer base among their European competitors.
Active in the Romanian market since 2005, Enel is the country’s largest private investor in energy, with operations in power distribution and supply as well as renewable energy production.
STIRIXIS Group created the new concept for the branch chain as well as the concept for the flagship store itself. Inspired by the gradient effect of Enel’s logo and the idea that energy is synonymous with power and thus activity, “motion” is used as the central idea for Enel’s concept that has already been deployed in different regions of the country.
The concept of the flagship store, located in one of the most popular and high-traffic streets in Bucharest, is breathtaking. The brand’s true personality is brought to life through the innovative store design, the impressive technological equipment used but also the unique customer experience strategically designed for the visitors.
From the exterior, the concept is spectacular; a wide façade with lightboxes and a transparent led mesh screen, complemented with led benches on the pavement area produce a stunning result for the passers-by impossible to be ignored.
Inside the store, approximately 400 light bulbs placed at the ceiling, a comfortable amphitheatrical built-in curved sofa in the waiting area, colored glass partitions as well as two curved, custom-made meeting rooms with shimmering, color-shifting effect, altogether create a magnificent addition to the space, promoting further the forward-thinking attitude of the company and its supremacy.
Every aspect of the design is carefully planned to integrate Enel’s brand identity and prestige, but also harmonically differentiate the concept of the flagship store from the new concept created and rolled-out already in 40 stores in Romania. To find out more about the project, click here.