27 Esperou Str., Kifissia, 14561 Athens, Greece
STIRIXIS Group designs the physical store of Sweebies to Celebrate Life
The physical store of Sweebies by STIRIXIS Group.
Sweebies, the leading e-shop for stylish & elegant, quality partyware assigned us the creation of the concept of their first physical store. Based on the strategic analysis on the location, the investment required and the brand positioning, STIRIXIS Group designed holistically the concept which was launched with great success.
The main idea that powered the whole concept is “life” and as Sweebies team says: “Celebrate every little occasion. Celebrate every day. Celebrate Life”. A minimal and neutral environment is created to promote the products themselves while being consistent with the brand’s image. To optimize the customer’s experience and the retail store functionality, the products displayed are categorized and showcased in theme concepts, accompanied by the relevant signage. This way, periodically, products have a bigger visual merchandise area.
At the center of the store, a welcoming sitting area is placed, where clients can sit with the experienced team to discuss and find the appropriate themes to celebrate uniquely their occasion. The display furniture is tailor-made, to respond to the needs of ample storage space but also to address the categorisation of the products and the flexibility requested.
Regarding the environmental graphics, using as a starting point the logo, we have developed all the identity both for the store and the brand itself. Rose gold, is used as a secondary color, reflecting some main characteristics of the brand, such as flamboyance, openness, and friendliness, making also a sweet and harmonious connection with black being the primary color. The different patterns are inspired by party decorative items.
Digital elements are incorporated offering a fresh and exciting customer experience, turning the online and offline experience unique and consistent, seamlessly communicating the same brand message across all channels. A functional retail space that offers the optimum customer experience thus increasing the company’s RoI. To find out more about the project, click here.
George Divaris, Managing Director & Christina Strimmenou, Managing Partner, Sweebies Concept Store: “Working with STIRIXIS Group was an amazing experience. From start to finish, we had a sincere collaboration that led to a genuine friendship. A strategic analysis was made at the beginning that guided us to the design of our first physical store: the Sweebies concept store! The majority of customers who visit the store spontaneously express their admiration for the design, the comfort offered and the positive festive mood that creates to them. The store perfectly conveys our philosophy; Celebrate every little occasion. Celebrate every day. Celebrate Life. In addition, it absolutely expresses the high aesthetics of our brand, of our team & of the products that we offer the Greek market. While being in the first months of operations, Sweebies concept store already has a dynamic pace for a good return on investment. We could not think of a better partner than STIRIXIS to achieve the above goals!”
Read more clients' testimonials here.