New Era as Global Sustain
EuroCharity Presents New
EuroCharity enters a new era, launching
a fresh and innovative corporate profile through its new identity. Eight
years after its incorporation, the company is being reintroduced under the
Sustain", reflecting a dynamic sustainability
organisation that embraces global challenges. With the adoption of its new
brand, tagline and logo, Global Sustain simultaneously launches its
redesigned website: www.globalsustain.org.
While concepts such as Environment, Society, Governance
(ESG), Triple Bottom Line and Sustainability prevail, the
company adjusts and redefines its mission as follows: To create awareness,
inspire and support companies and organisations in sustainability, through
advisory, communications, networking and training, guided by the
The word "Global"
in the new corporate name emphasises the dimension of worldwide interaction
among businesses, regardless of size or sector, in response to global
challenges regarding markets, society and our environment. Sustainability
(derived from the word "Sustain")
emerges as the ultimate trend in accordance with the tagline concept
people-planet-profit, which embodies the vision of Global Sustain: "A
sustainable world where organisations embrace responsibility and respect
for human and natural capital in their quest for growth".
The stylised globe in the logo
represents the company's role as the 360 degree sustainability partner of
its clients, as well as its extrovert philosophy. The red color, which has
always been a core element of the identity, is richer and deeper and
symbolises the new energy of the company, while the blue color states
professional integrity and credibility.
The redesigned website includes stylish
elements that give the essence of modernity, without losing any of its
previous efficiency, accuracy and purposefulness.