Global Link was founded in 1989 and in 1990 later it joined GLOBAL, the international network of research institutes, which operates in 35 countries worldwide and it constitutes the fifth largest market research organization. Global Link, with more than 20 years experience, is a well established agency having made its mark in the research industry.
Our vision is to maintain our passion and to create satisfied customers who will choose us for both our services as well as our attitude. Our vision also is to adjust to our clients’ needs and the demands of the new era adapting new ideas and innovative methodologies. This is based on our experience and state of the art technology.
Global Link is an official member and operates under the rules of ethics and quality of ESOMAR, SEDEA, MSPA (Mystery Shopping Providers Accosiation), QRCA (Qualitative Consultants Research Association), IQ (International Qualitative), UK Market Research Society and US Advertising Research Foundation.
SECTORS OF EXPERIENCE
GLOBAL LINK covers the entire range of market research and has extensive experience in various market sectors.
- Financial/ Banking
- Public utilities
- Commercial (Retail and wholesale)
- Car and transport
- Health services
An extensive experience on:
A. quantitative research projects:
- Usage and attitude studies
- NPD (packaging, concept, name & product tests)
- Advertising research
- Customer satisfaction research
- Mystery shopping/ calling research
- Online market research
- Sports and sponsorship research
- Social & Political research
- Business to business research
B. Qualitative research projects:
- Focus Groups
- Mini Groups
- In Depth Interviews
- In-Store Observation & In-Depth Interviews
- Concept Labs
- Online Forums / Chat Rooms
- Accompanied visits
Global Link works with a developed sense of responsibility towards the environment. It has adopted a responsible attitude through the continuous training of its staff. Proper recycling, production of its promotional stuff from 100% recycled materials, are some of its environmental & social actions.
Global Link is an active member of CSR networks such as Global Sustain, a remarkable effort that aims to keep abreast with the Corporate Social Responsibility and the Green Economy.