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BOUSSIAS: Programmatic Advertising Conference || 04/07 ||

July 4 @ 09:00 - 17:00


Thursday, 4th July 2024 | OTEAcademy Amphitheatre


In its 12th edition, the Programmatic Advertising Conference examines the challenges and opportunities posed by a new data order, as AI steps into the spotlight. The conference will feature the key updates, latest trends and most effective strategies in order to help marketers, agencies and publishers level up their Programmatic game amidst major changes in the digital advertising ecosystem.


Key Topics

  •  Latest trends & 18-month outlook
  • Effectiveness 360: display, video, native & audio
  • AI’s impact and opportunity
  • Post 3P cookie: new data strategies
  • Shifting focus: creativity, contextual & attention
  • Publisher strategies: scale & yield
  • Transparency and Supply & Demand path optimization
  • Value rethink: Retail Media & Sustainability


Book your seat HERE


July 4
09:00 - 17:00