MSc in Digital Marketing offered by BCA College and Generation Y!

BCA College and Generation Y – International e-Business Hub announce the co-creation of the innovative educational programme, MSc in Digital Marketing. The educational programme that combines both academic background and practice.

Marking the start of this collaboration, under the strategic message “Master through Experience”BCA College along with Generation Ycombine the academic methodology with applied knowledge and market experience with real time cases. This collaboration contributes to the development of the new generation of executives within the Digital Marketing field, which is constantly developing.

The scope of this programme is to pass on to the students the knowledge, the experience, and the multidimensional business perspective of the academic staff of BCA College and the experienced executives of the Generation Y group, who have led hundreds of companies to their digital transformation both in Greece and abroad.

According to the CEO of BCA CollegeHaris Daskalakis, “the collaboration of BCA College with Generation Y, leader in its field, is part of our strategy and DNA; that is offering our students practical knowledge combined with the necessary theoretical background that can be applied on their very first day at work. The goal of this important collaboration is to make the Master’s Degree in Digital Marketing of BCA College the most effective programme of studies in the Greek market”. 

Our Founder and CEOAnastasios Spanidis, comments on this collaboration: “With the sense of responsibility and willingness to offer knowledge, we collaborate with BCA College, a college with history and experience in education. From our side, we will be offering our experience to the programme of studies, with up-to-date case studies of our clients from Greece and abroad, on which our students will work and be practically trained. Our scope is to enhance the learning experience through upskilling and reskilling required by executives globally, especially in the digital marketing industry, which is constantly being transformed by technology and developments. Some of the additional benefits for the participants will be the perpetual up-to-date updating of tools as well as quick absorption by the job market”.

For more information about the MSc in Digital Marketing visit the link: