AB VASSILOPOULOS: AB in cooperation with famous FOOD BLOGGERS launches #MadewithAB in its biweekly offers leaflet

The AB customers may find delicious recipes prepared by food bloggers. The hashtag #MadewithAB has been launched. Famous food bloggers are preparing delicious recipes for all AB customers! As of April 7th, anyone looking into the biweekly special offers leaflet has the opportunity to find simple and delicious recipes based on the leaflet’s proposed products. Moreover, scanning the QRcode which can be found within the leaflet, the consumers could be “transferred” directly to the company’s Youtube channel to watch the food experts video explaining step by step the preparation of the favorite recipes. #MadewithAB kicks off with the recipe “Lenten Bulgur Salad with Chickpeas, Almond and Orange Salad” prepared by the food blogger “The Foodie Corner”, while in the next issue, the same blogger proposes a marvelous recipe for the Easter dinner! The recipes will be available at ab.gr as well as at AB Vassilopoulos’ social media profile (facebook, Youtube, Instagram, Twitter), AB Touch Point and ΑΒ Mobile App. Moreover, special badges have been integrated in the company’s basic products for the respective recipes which directly lead to the pages of ΑΒ Click2Shop.