Generation Y – International e-Business Experts undertook the design and development of the new online shop for professional kitchen equipment of Mastermach – Pagkalidis.
For the implementation of the new online store, Generation Y used the best practices and cutting-edge technologies to deliver dynamic commercial results.
The sophisticated UI / UX analysis allows a seamless navigation experience for the user but it is also a tool for brand and product awareness for Mastermach – Pagkalidis itself. Smart categorization by utility, brand, price range, as well as categories with suggested and popular products offer the visitor instant access to the thousands of codes so that he/she quickly and easily expresses interest in some of them.
In the operating section, the online store was implemented with the Generation NEXT e-commerce platform, which covers all the needs of the partner because of its commercial tools and automations. The basic functions achieved are the ability to create different SKUs (variants) in the descriptions of the characteristics of the products offered. In this way, the company can provide personalized and detailed information about the equipment it provides so that everyone can find exactly what they need.
Generation Y, with more than 17 years in the field of digital transformation has successfully delivered another product with a high aesthetics, functional and mostly commercial value for its customer. The creation of www.mastermach.gr by using Generation Y’s specialized approach, leads to brand awareness, increased sales and became the first- ambitious step towards an integrated digital transformation for Mastermach – Pagkalidis.
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