Generation Y’s team undertook the development and launch of the online extension of the physical pharmacy owned by Angelos Kassotakis, which is available exclusively on the German market.
Naturality was created with one main goal: Making quality health and beauty products made from herbs of the Greek land by selected Greek producers, available to German consumers.
https://www.naturality.de/el was built on the latest edition of the award-winning eCommerce platform, Generation NEXT, and provides the online pharmacy with a wealth of technological and commercial tools.
One of the leading technical features of the new online pharmacy is the demanding custom interface with the warehouse of the leading logistics company, DHL Express in Germany. The company undertakes entirely automated control of the online pharmacy stocks, records and completion of the orders as well as the final dispatch of the products, with the owner of the pharmacy having no interference, while still maintaining the absolute control on stocks and orders.
https://www.naturality.de/el is available in Greek and German version, it has a clever categorization by product type, brand, key component or price range and extra tools such as the‘’Ask the Experts’’ section and the Gift Card for personalized online purchases.
Through its new online shop, Angelos Kasotakis’ pharmacy is able to achieve:
- Increase of brand awareness
- Sales increase on the German market
- Spread of Greek cosmetics on the German market