- Group sales up 5.4% (nominal 2.5%)
- Consumer increases sales by 5.0% (nominal 1.6%)
- tesa achieves sales growth of 6.8% (nominal 6.8%)
- Group EBIT margin from ongoing operations on last year’s level confirmed
Beiersdorf AG, Hamburg, continued on its growth path in the 2018 financial year. According to preliminary, unaudited figures, organic Group sales rose by 5.4% in 2018. In nominal terms, sales were up by 2.5%, from €7.056 billion to €7.233 billion. Both business segments contributed to this result. Organic sales in the Consumer Business Segment rose by 5.0%, while tesa achieved organic sales growth of 6.8%. Overall, Beiersdorf’s EBIT margin from ongoing operations will be on prior year’s level.
“2018 was a solid year for Beiersdorf. We continued our growth path and achieved our targets. Both business segments – Consumer and tesa – contributed to the result of the business in 2018. On this foundation we will take further key strategic steps in 2019 to unlock Beiersdorf’s future potential and to be able to further deliver a sustainable growth,” said Stefan De Loecker, CEO of Beiersdorf AG.
Consumer Business Segment
The Consumer Business Segment generated organic sales growth of 5.0% in the financial year 2018. In nominal terms, sales were up 1.6%, from €5.799 billion in the previous year to €5.890 billion. Organic sales growth was generated in all regions. The Beiersdorf brands NIVEA, Eucerin and Aquaphor, and La Prairie contributed to the increase in sales.
tesa Business Segment
tesa achieved organic sales growth of 6.8% in 2018. In nominal terms, sales also increased by 6.8%, from €1.257 billion in the previous year to €1.343 billion. The positive effects from acquisitions were equalized by the negative foreign exchange rate effects. Both the industrial and consumer businesses contributed to the strong performance at tesa.
All figures for the financial year 2018 are preliminary and still subject to audit. The final figures for the year will be released at the Annual Press Conference and the Financial Analyst Meeting in Hamburg on February 27, 2019.
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