EuroCharity participated in EABIS 2012 Leaders’ Forum ‘Sustainability: Brand, reputation and customer perceptions’

Does the individual consumer really care enough to let sustainability issues influence brand consideration and, ultimately, their final purchase decision? How are sustainability challenges impacting on the supply chain and the behaviour of companies and other private and public sector organisations in their procurement processes?

These were just some of the questions, implications and current and future responses explored at this year’s EABIS Leaders’ Forum that took place in Brussels on October 26.

The interactive discussion between leading representatives of companies, business schools and other authoritative commentators were inspired by the launch of two major new pieces of EABIS corporate partner funded research:

• INSEAD’s Craig Smith presented the findings of his investigation into consumer perceptions of company brand and reputation and the impact of the so-called ‘”halo effect”.
• Researchers from Bath, Ingolstadt and Milan presented their examination into the corporate experience of implementing responsible supply chain management.

Mr. Michael Spanos, Managing Partner, and Mrs. Vanya Veras, Director, Brussels Representation Office, EuroCharity attended the Forum, among other representatives of leading organisations, multinational companies and prestigious business schools.

EABIS – The Academy of Business in Society is a unique network of global companies and leading business schools committed to mainstreaming sustainable enterprise in business and policy research, executive learning and management education.

EABIS’s President, Prof. Gilbert Lenssen, Ph.D., MBA, is one of the contributors of the EuroCharity Yearbook 2011/12 – Leadership for Sustainability, which was published in June 2012, on the eve of Rio+20.