Social responsibility is part of the governance and corporate culture developed through a system of values, targets and activities.
Alpha Bank, within this context of contributing rewards social well being, takes measures in favour of human resources and the working environment, the preservation of nature, the social and cultural life.
In this part of our website you will obtain information on how Alpha Bank activates aiming at building a better community.
Corporate Governance is a system of principles underlying the organisation, operation and administration of an incorporated company, aiming to secure and satisfy the legal interests of all those who are connected with the company in the context of corporate interest.
Alpha Bank adopted and implemented, as early as 1994, the principles of corporate governance, aiming at transparency in communication with the Bank’s Shareholders and the prompt and continuous information of investing public.
In this context, the Bank has proceeded to the separation of the Chairman´s duties from those of the Managing Director, following standards applied in many other countries abroad and in accordance with the prevailing trend in the European Union. Furthermore, the Bank has established a Compliance Division and adopted a Code of Ethics for the performance of services with the purpose to promote the standards required by modern corporate governance and to enhance the efficiency of rules on Internal Audit.
Alpha Bank’s social contribution fulfils its business activity. Through a structured sponsoring programme and in collaboration with its Personnel, Alpha Bank supports the local communities so as to reach higher levels of sustainability while achieving closer bonds with the community, the authorities, the NGOs, the clients and other stakeholders.
The contribution is not only financial but it also includes the provision of books, infrastructure and supervisory material etc. to schools, libraries or associations throughout Greece. These initiatives cannot be presented in detail due to their large number and only a small part is included in the Bank’s Corporate Social Responsibility Report. However, they may be presented grouped in the following categories:
Alpha Bank Volunteer Day
May 23 – Alpha Bank Volunteer Day
7 Countries, 37 actions carried out in tandem, 1,639 volunteers
Together, the vision becomes action!
With the aim of further increasing the sensitisation of the Group’s human resources to social and environmental matters and in line with its Corporate Social Responsibility policy, Alpha Bank has named the last Sunday of May, ”ALPHA BANK VOLUNTEER DAY” starting with this year.
On 23 May 2009, groups of volunteers composed of Bank Personnel and members of their families participated in a number of social and environmental actions in Greece, Cyprus, Romania, Serbia, Albania, Bulgaria and the FYROM, thus promoting team effort and collaboration.
Culture – Sports
The Bank participates actively in cultural life by supporting activities aimed at preserving and disseminating Greek culture. For a number of years now Alpha Bank has been showing in practice its interest in Art and Culture, not only by providing financial assistance to related events but also through the Bank’s programmes and Collections.
Visit the new website of Alpha Bank for cultural issues at: www.alphapolitismos.gr.
Visit the new website of Alpha Bank for cultural issues at: www.alphapolitismos.gr.
Alpha Bank acknowledges that economic growth is directly related to
the viability of the ecosystem. It recognizes its responsibility to
actively work towards environmental protection and conservation of
natural resources. It is committed to reduce the environmental impact,
both direct and indirect, stemming from its operations. Such an
undertaking will be accomplished through the establishment and
application of appropriate group-wide rules. Alpha Bank seeks to pursue a
clear and comprehensive environmental policy while fulfilling
shareholder expectations. Our environmental policy is based on the
We strive to reduce electric power, water and heating oil
consumption and to promote the recycling of paper, plastic and other
materials, on the basis of targets.
In renting or purchasing of buildings, we give priority to
structures complying as stringently as possible with our energy
Suppliers’ compliance with certain criteria of environment
protection is assessed when granting contract to the most competitive
We keep the staff informed on environmental issues of our
operations, aiming to increase ecological awareness.
Policy Implementation and Review
Responsibility for environmental policy lies with the
Property Management Division which sets and monitors targets for
conservation under the guidance of the Executive Committee.
The Audit and Inspection Division ensures compliance with
our environmental policy.
Disclosure of Results
We undertake to disclose regularly information on the
implementation results of our environmental policy.
We are committed to a dialogue on environmental matters with
staff, shareholders, customers, suppliers and government.
Alpha Bank, in the course of its everyday activities, systematically pursues policies for the protection of the environment in accordance with our stated environmental policy. The main areas affected are, inter alia, building construction and renovation, use of water, heating oil and electricity, recycling of materials, disposal of hazardous materials.
The environment management system we apply,and the fields in which we undertake concrete actions include:
We aim at efficient use of the materials available, regular monitoring and reduction of electricity, water, and petrol consumption, gradual substitution of natural gas for heating oil, conservation of fuel, and correct waste management (recycling or elimination) in accordance with applicable legislation and the targets set. In all new buildings, and when renovating existing buildings, particular care is taken to utilise natural light and conserve energy. Some Bank buildings are equipped with water-softening systems to pump and process available underground water. In addition, an alternative electronic layout panel is being pilot-tested in one of the Bank’s buildings, to conserve electricity. Depending on the results, we will decide whether to apply this system to the entire Network of the Bank.
The companies from which the Bank buys cleaning materials and the firms assigned with cleaning work are contractually bound to supply and/or use materials approved by the National Chemical Laboratory. We focus on developing environment-friendly policies in other fields too, and on advancing environmental awareness among our associates, suppliers, and society in general.
Finally, it is worth mentioning that the new building at 103 Athinon Ave., with a total area of 20,000 sq.m., has been designated as bioclimatic according to a study conducted by the Physics Department of the University of Athens. The architectural design seeks to optimize the use of sunlight and incident wind, taking into account the building’ s orientation. Suitable apertures and fans regulate the penetration of sunlight and the inflow of air in order to warm or cool, respectively, the building’s indoor areas. Environment-friendly energy systems in buildings refer mainly to the use of heart exchangers to take advantage of the energy which otherwise would be released to the environment, and to the use of automated Building Management Systems for monitoring and regulating the building’s climatic parameters.
ENVIRONMENTAL PROGRAMMES AND ACTIVITIES
Alpha Bank, always aware of the importance of environmental issues, has developed a number of initiatives and activities aiming at the protection of the environment. Additionally, Alpha Bank develops and supports programs in collaboration with special associations. Some of these programs are presented indicatively below. Together, environment is part of us!
PhilodassikI Enossi Athinon
Alpha Bank, always consistent to its Corporate Social Responsibility strategy, cooperated with the NGO Philodasiki Enwsi Athinon. As part of this synergy, the Bank sponsors the Kaisariani Aesthetic Park.
In this context, for 2010 the following events have been organised:
Tree Planting Initiative
In accordance with the Corporate Social Responsibility policy of the Bank on the protection of the environment and following the effort to sensitise its Employees on recycling issues, Alpha Bank collaborated with the European Recycling Centre in order to place paper recycling bins in its buildings. These bins are made of recycled paper and on the inside there is a linen bag which can be replaced when full; they have a capacity of 240 liters each and display the logo of the Bank and a relevant environmental message on the outside.
According to the Bank’s policy on the protection of the environment and following its high respect and sensitivity on environmental issues, Alpha Bank has started to collaborate for the first time with AFIS AE -a company certified to select batteries in Greece. Thus, all the Branch and Dividion Network in Greece has been provided with special battery bins as of February 2008.
Alpha Bank following its high respect and sensitivity on environmental issues, has started to collaborate with the first and only system for the selection of electrical devices in Greece, a company called “Devices Recycling S.A.” . From now on, the Bank sends to the above mentioned company, its old or ruined electromechanical equipment, personal computers, e.tc., which will be recycled and further be used.
Alpha Bank considers its interest in enviromental issues as a primary act of culture. Therefore, the Bank has sponsored the Recycling Centers of the Municipality of Athens. In order for the above system to operate, Recycling Centers have been placed to specific central spots of the city of Athens, where the consumers can return their empty metallic, plastic and glass packages, as well as their mobile phones, batteries and paper. For their participation in this action, they get discount coupons which can be used in specific retail stores. Another option given to the consumers, is to donate the value of their discount in favor of a specific social-worthy cause.
Considering the interest in the environment to be primarily an act of culture, the Bank was the first to sponsor the Recycling Centres of the Municipality of Athens, with the installation of four Recycling Centres in central locations of the City of Athens, where consumers can return their empty metal, plastic and glass packages, as well as their mobile phones, batteries and paper. In return for their participation in this recycling activity they receive discount coupons which they can use in purchases from various associated stores. Consumers are also offered the option to donate the value of their discount to a charitable cause.
Following this action, the Bank was also the first to sponsor a Recycling Centre in Piraeus, in Korai Square (Town Hall). Finally, to inform the public and promote recycling to as many Municipalities and Communities as possible, the Bank created the “Alpha Bank Mobile Recycling Centre” which operated successfully for two years in Nea Makri (Attica), in Xilokastro (Peloponnese), in the summer camps of Agios Andreas and in Mytilini.
Alpha Bank was honoured with the Award of Environmental Project Sponsorship for the “Recycling Centers” of the Municipality of Athens, in the context of the Environmental Responsibility Awards ECOPOLIS 2007. The awards are organised, for third consecutive year, by the non-profit company Ecocity.
According to the Bank’s policy on actions developing environmental consciousness, mostly to young people, Alpha Bank has undertaken the support of an Educational School Programme, named Watersave, in assocation with the N.G.O. network Med-SOS, in order to promote active participation in the effort to save water, as an obligation to the environment and to future generations.
”Garbage – Free Nature” Programme
Clean nature is synonymous to quality of life. Alpha Bank considers it has an obligation to safeguard the rights of society for living in town or villages on a human scale, where citizens respect the environment and act having in mind the common interest.
This is why Alpha Bank supports the “Garbage-free” Programme of the Hellenic Society for the Protection of Nature, inviting all young people to take the initiative and participate in actions aimed at protecting the nature of Greece from garbage, so that it may continue to be a source of inspiration in the development of our culture. For this purpose, teams of volunteers are established in every Municipality or Community in the country, comprising young pupils, boy and girl Scouts, and sensitised adults.
The Hellenic Society for the Protection of Nature and Alpha Bank, being always sensitive on environmental issues and aiming at a cleaner and more friendly world, continue their cooperation for the support of the program “Garbage-free Nature”, for the sixth consecutive year.
On Sunday 25, 2010 the Hellenic Society for the Protection of Nature organized a prize award event for the schools that have taken innovative and effective action during school years 2007-2008 and 2008-2009. On the same day Greek schools were connected with two schools in Namibia, in the framework of the program “Others throw away while others starve”.
”Blue Flag” Programme
Greece is endowed with countless beaches of striking beauty, surrounded by deep blue seas. Our lives are intimately linked to them. Alpha Bank, demonstrating in practice its increased awareness also in this area, supports the preservation and exploitation of beaches and of the sea, making them safe havens to be enjoyed by all. This is why, for the sixth year running, Alpha Bank is a Sponsor of the international “Blue Flag” Programme, managed in Greece by the Hellenic Society for the Protection of Nature. “Blue Flag” is an environmental awareness and protection campaign carried out every year. On the international level, it is implemented by the Foundation for Environmental Education in more than 40 countries in Europe, as well as in other locations across the globe. The objective of the campaign is to promote the protection of the natural environment and improvements in the organisation of beaches which make them safer for swimmers. In order for a beach to be awarded the “Blue Flag”, it must meet 29 strict criteria which regard cleanliness, the organisation of beaches and seas, the safety of visitors, and the level of awareness of citizens regarding environmental issues. Press here to see the relevant Press Release.
Alpha Bank was honoured with the Award of Environmental Project Sponsorship for the “Blue Flags” Programme in the context of the Environmental Responsibility Awards ECOPOLIS 2006. The awards are organised, for second consecutive year, by the non-profit company Ecocity.
Αlpha Bank supported in 2007 the environmental programme named Ecomobility – Ecological Transfer organised by the N.G.O. Ecocity. The programme is based on Greek pupils’ personal initiative, having explored and acted voluntarily, as well as suggested solutions on ecological transportations in their own towns. Their suggestions are presented to various Municipalities, Scientists, Media, Local organisations as well as to parents and citizens of the towns visited by the programme.