European Reliance: Raise of insurance awareness and encouragement of responsibility

European Reliance is always taking into account the necessity of continuous information on the need for insurance and firmly believes that insurance awareness is a result of education, of fostering a culture of responsibility. In this context, an animated promotional video on house insurance was created recently.

With this video, titled “Three Truths, one Myth and the Solution”, European Reliance aims to highlight the value of property insurance to the Greek society and illustrate that, without insurance our house doesn’t really belong to us.

The importance of house protection is conveyed to the consumer throughout the 2.5 minute long animated video. The concept of home encompasses both the memories of the past and the consumers’ dreams for the life they want to build. At the same time, it is noted that while it is fully understood that you have to pay a large sum to acquire the house you wish, people don’t always understand the need of house insurance, especially if when it comes cheaper than you could ever think of. And herein lies the risk of losing in a short period of time what was built to last a lifetime.

European Reliance, in the framework of its digital strategy for 2018, is planning a series of information initiatives in the form of animated promotional videos, both aiming to awake the consumer and to constitute a useful tool for its Sales Network.

Through this initiative, European Reliance creates new channels of communication with the Greek society by means of making use of the modern tools of the Internet age.

The video is available at www.europaikipisti.gr(click here), at the YouTube channel of the Company (click here)and at the Facebook page (click here).