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Since: 06.06.2017

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A night full of Awards for Generation Y projects at iab MiXX Awards 2017

04.07.2017 Share

A night full of Awards for Generation Y projects at iab MiXX Awards 2017

Generation Y – International e-Business Experts had a powerful presence at the internationally recognized iab MiXX Awards 2017.

The projects of Generation Y that were awarded during the ceremony held on June 26th at the Yacht Club Greece were in detail:

- in the category Brand Awareness & Positioning for its award-winning project “8 reasons to choose Glinavos”

- in the category Experimental & Innovative Campaign for “Tree of Beauty” an interactive microsite as a digital competition, that invited all the audience to take part in an iconic afforestation.

- in the category Social for L’ Erbolario brand strategy, emphasizing on managing all digital assets and especially Facebook to achieve brand’s increase in consumers’ awareness and preference for the L ‘Erbolario cosmetics.

Throughout the event there was a surplus of excitement while Generation Y was impressive, with Nana Ioakimidou - Chief Commercial Officer, Tasos Avgerantonis - Head of Digital Marketing and Fragkiskos Kavroudakis - Digital Marketing Director, Branding Department, who represented the firm, and was endlessly broadcasting the positive energy of the nomination.

A big ’thank you’ to all of you who have entrusted us, as well as to the judge panel honoring us with this recognition of our hard work and effectiveness.

Generation Y - International e-Business Experts promises to continue doing what it does best... to approach projects from the business / commercial perspective that characterizes them and help them to emerge as they deserve.