27 Esperou Str., Kifissia, 14561 Athens, Greece
STIRIXIS Group completes the New Daikin Blue Dealer Store Concept!
The New Blue Dealer+ Concept Store in Piraeus, Attica!
Daikin is a leader in the development, manufacture, sales and aftermarket support of heating, ventilation, air conditioning and refrigeration (HVACR) equipment, refrigerants and other chemicals, as well as oil hydraulic products.
Daikin Hellas wanted to find and strategically select the most suitable place to launch its first flag store, with a concept that would be adapted by different dealers of its network.
In the initial stage, we defined the retail strategy, upon which all next steps were to be based. Based on our location analysis, the pilot store was chosen in an area that Daikin had no presence until now.
Besides the concept creation, the architectural and operational design, all branding applications were also designed by STIRIXIS Group, aligning all important elements for a memorable customer experience. After 6 months of constant work and excellent collaboration with the customer, the store opened its doors to welcome its clients.
As Mr. Katsoulis, Managing Director Daikin Hellas noted on the collaboration
“We had the pleasure of working with STIRIXIS Group on our new “Daikin Blue Dealer+” retail concept, the development of which is part of our core strategy towards 2020. The significance of this development for Daikin Hellas was calling for an experienced, innovative and inspirational partner and STIRIXIS Group proved to be the ideal choice.
STIRIXIS Group is very business oriented and their in-depth approach ensures the maximum result. Their deep knowledge of the retail strategy and design business is obvious from the first discussion. We consider STIRIXIS Group leaders in their field and their professionalism was obvious throughout the project. That said, we highly recommend STIRIXIS Group as a valuable partner.”
Find out more about the project here.